What's the problem?

Flickr was once the leading source of photography on the internet, but has long since been displaced by Facebook, Instagram, Imgur and other competitors. The primary goal of this case study was to improve Flickr’s overall user experience in order to increase its competitiveness in an oversaturated field of photo sharing sites. 

Through numerous interviews conducted with both current and former Flickr users, a common pain point was discovered: users found it difficult to view, find and share photos on the site.

Upon further analysis of Flickr's design, this pain point was found to have manifested itself in several ways. New users are gated from content upon arrival to the homepage and within the information architecture of Flickr itself, content is buried under several navigational layers.

Content is hidden and hard to find. 

Flick homepage

Flick homepage

What's the design solution?

Flickr's photostream should be redesigned as both a means of browsing and discovery in order to surface content that would otherwise be buried. Users should not have to expend undue effort in order to consume content.
 

Flickr photostream vs. Redesigned photostream

Photostream group-powered discovery

In particular, an emphasis will be given to groups as a means of discovery. Groups are a pre-existing organizational structure within Flickr that consist of user curated buckets of content that pertain to specific topics such as nature, travel, etc. By highlighting images featured by groups on the photostream, a user is offered an additional level of discovery curated by users passionate in the topic of their choosing.

Enlarged photobox

Sign up prompts

Additionally, by bringing content and discovery to the forefront, Flickr would leverage its trove of content to give new users a reason to sign up. 
 

User onboarding

Logged in features

Once logged in, the user is offered a new set of navigational tools to further compliment the consumption and discovery of content.

Click here to view the project `Flickr Redesign Prototype`

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